Overview:

Future Industries, a leading supplier of tanning supplies and equipment, is a thriving business based in Stratford, Connecticut. During the first several of their seven years online they had successfully waded through the turbulent tides of the Internet. It wasn't until Future Industries sought an internet marketing firm to help them improve their positioning in the search engine listings that they began fishing in troubled waters.

A series of very bad SEO experiences led to discouragement and a reluctance to "try again" with another provider. By taking the time to build a relationship built on trust, communication, and unparalleled industry expertise, Digital Surgeons helped Future Industries to turn the online tables and dramatically increase their success in the major search engines.

The Dilemma: "A Series of Big Talkers with Big Promises...leading to Zero Results."

Multiple "reputable" and supposedly "ethical" search engine optimization firms sold Future Industries five figure campaigns that they ultimately did not deliver upon. A lot of big promises were made, expectations were high, and the results were abysmal.

After a long series of failed SEO campaigns, Future Industries built a wall of apprehension and resistance towards subsequent SEO firms that would approach offering promises of incredible results that only their "services" could deliver.

An Attitude of Partnership: "Building a Relationship for the Long Term..."

Digital Surgeons Chief Executive Officer, David Salinas, knew that a completely different approach would be necessary in order to create a successful partnership with Future Industries. With our dedication to Excellence, outstanding client education & communication, and a proven record of industry expertise and successful campaigns, David felt that Digital Surgeons had the right mix of principles and talent to turn things around for Future.

Mr. Salinas dedicated substantial time and effort to tearing down that wall of skepticism and building in its place a foundation of trust in our company's commitment to excellence, customer service, industry knowledge, and business integrity. Most importantly, Future came to believe in what our custom search engine optimization services could do for their business.

The importance of this relationship to their business is evident even today as Mr. Salinas was able to save Future Industries from an unethical situation at another firm and continue to honor his commitment to high standards of excellence. This relationship has also given birth to the only thing that really matters: Outstanding Results.

Goals: "First Page Listings...Lots of Quality Traffic…...Great Visibility"

Future Industries initial goal for their campaign was to have all of their major keywords reach the first page of the search engine listings. Since the competition levels for these keywords were in the moderate range, this goal was realistic but it would take an intensive campaign to obtain long-term listings. They were also looking for a significant increase in both the quality and quantity of website traffic and overall online visibility of the Future Industries brand.

Mr. Salinas worked closely with the client on this campaign and set up milestones at which Future Industries could be comfortable reviewing our progress towards goals and a quantifiable return on investment.

The Strategy: "The Digital Surgeons Team comes together in a Campaign for Excellence"

Ethical Methods: Our technical analysts set out to prove that not all SEO firms are "chop shops" and that Digital Surgeons has a team of honest Internet Enthusiasts who revel in every opportunity to use creativity and technical expertise to catapult clients into higher search engine positions. Following the milestones Mr. Salinas outlined with Future Industries, the team utilized ethical means to create link popularity and build poignant content as well as refining the existing code. With www.Futureindustries.com being a website created mostly in static HTML code, its visibility was easy to manipulate and the search engine spiders responded remarkably.

Content: Among search engines "Content is King". Employing content-based strategies to strengthen keyword density not only improved listings for Future Industries, it also helped the end user by making the Future site a more authoritative industry resource. Writing effective website copy is both an art and science addressing the need to appeal both to the website visitor and to the major search engines.

Linking: Our technical analysts built several linking campaigns to strengthen both the external and internal linking structure of the site, helping both in the indexing of pages and in the integrity of the content. Correct internal text linking structure allows search engine spiders and visitors to reach deeper into the website and spreads page rank more evenly throughout the site structure.

The Accomplishmen: "What can we say..."

Before:

• 3,000 unique visitors per month
• No first page rankings in Google for their most important keywords

After:

• 18,000 unique visitors per month (within just a 5 month timeframe!)
• First Page Listings in Google, Yahoo, MSN for over 90% of their major keywords
• A 60% overall online visibility saturation

Future Industries had been averaging only 3,000 unique visitors per month before Digital Surgeons took over their campaign. Digital Surgeons is proud to announce that with our dedication and expertise they have progressed to 18,000 unique visitors monthly and have garnered a visibility score of 60% as well as several listings or their most important keywords on the first pages of Google, Yahoo!, MSN, and AOL.

Moving Forward: Digital Surgeons remains at the helm of the Future Industries search engine optimization campaign and values the successful business relationship we have built together. It is our goal to ensure that Future Industries maintains its position as the principal outpost for tanning equipment and beds on the Internet. Their important keyword phrases continue to gain steady ground in Google and the other major search engines and we continue to partner on strategies to improve conversion ratio and overall traffic generation with great success!