Many Internet marketing companies can deliver traffic to a website through various paid and unpaid services. Your traffic is just the beginning. At Digital Surgeons we first go through a process of making your website search engine friendly. This includes adding the proper links and pieces of code that may maximize ranking. Once that is accomplished we place snippets of code on your site that allows us to track the search engine robots or spiders movement throughout your site. Search engine robots crawl your website on a monthly basis and leave hints as to what paths they used to navigate. This is one criteria they use for ranking and how they interpret your website relevancy.

We analyze these raw log files from the robots and determine how well your individual keywords perform, how users reacted to your keywords, then we make recommendations or implementations on how to further improve your placements. So basically, we are able to map where and when people access your site based on what keyword was searched, where they went, and what they did while they were there. This data is priceless in getting you the best penetration possible. By making changes in your website we can vastly improve click through rates, and your conversion rate. After all what good is increasing web traffic if it doesn’t convert into revenue.