CHIPOTLE X STREET FIGHTER 6

Unleashing a campaign
filled with flavor & fury
for the fighting game
community.

SERVICES

Websites & Platforms

Campaign Development

What if...

We powered an epic collaboration to connect Chipotle to the fighting game community?

Imagine the challenge of connecting Chipotle, a beloved fast-casual brand, with the passionate, competitive spirit of the fighting game community. Our mission was to power an epic experience that would bridge this seemingly vast divide. We undertook the challenge of uniting Chipotle with Street Fighter 6, in the quest to create an unforgettable fusion of flavors and fighting spirit.

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We did

We did...

Designed an immersive loyalty program experience to build hype for the release of Street Fighter 6.

At the heart of this epic collaboration, we created a dedicated microsite that served as the nexus of the campaign. The microsite offered a seamless redemption process, allowing users to convert their hard-earned Chipotle loyalty points into valuable in-game Street Fighter Fight Tokens. This intuitive experience not only simplified the redemption process but also transformed loyalty points into gaming power, helping to build equity for both brands.

VIEW THE HIGHLIGHTS

RESULTS

25,726

Redemption submissions

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Designing a seamless real-time redemption experience.

As burrito aficionados and fans of the SF franchise itself, we knew our battleground well. Leading with a 'mobile-first' user experience, we were able to establish a quick, intuitive redemption process that would serve as a perfect companion for Street Fighter 6 players right from the point of purchase itself.

Scaling up the experience for platform domination:

If one thing is for certain, hungry gamers are masters of multi-screening, often effortlessly shifting between desktop, console, and mobile devices. We wanted to make sure this campaign experience would be as smooth as a flawlessly executed Hadooken, accounting for easy redemption across all browsers and devices, wherever or whenever they choose to engage.