Designing Demand offers a fresh perspective on how the marketing industry is evolving, and what we can expect in the coming years. Hosted by Creative Entrepreneur and Co-Founder of DS, Pete Sena, each episode features discussions with business and design leaders who shape the future of brands, and their impact
on our culture and society.
Listen and get an inside look as Pete & his guests cover everything from customer experience, to emerging trends in the industry.
The CMO Who Can Code: Susan Lambert on Creative Grit and Building from Scratch
Susan Lambert, CMO of Remington Family Distillers, shares her unconventional journey from coding and NASA to leading in the spirits industry. She reveals how she blends creativity, tech, and empathy to build brands without big budgets. This episode is a witty, insightful dive into reinvention, resilience, and human-centered marketing.
Are you a marketing or business leader with a strong POV?
