Transforming a Brand to Save the Planet
What if...
While old-school power companies wrestle with volatility and the urgent need for clean energy, Equilibrium crushes these challenges head-on. Their visionary CEO craved a brand identity and expression as bold and transformative as their mission for a carbon-negative future. We teamed up to build an epic brand experience that doesn't just resonate with industry leaders—it redefines the game.
We did...
When you’re lucky enough to work with visionaries, the best thing to do is listen. We dialed in on Equilibrium’s cutting-edge energy expertise to craft a brand that eats complexity and screams disruption. At its core is the logo-a sleek infinity symbol made up of two interconnected ‘e’s that nails their relentless drive for climate and energy breakthroughs. By collaborating closely with their founding team, we transformed their brand into a dynamic force and launched a comprehensive digital ecosystem that positions Equilibrium at the forefront of the clean energy revolution.
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What's next?
Let’s level up your killer company.
