RAPSODO

Transforming a Product-Led Organization into a Global SportsTech Brand

SERVICES

Brand Strategy

Visual Identity

Website Design

Campaign Development

What if...

We rallied a community of athletes around a promise that could bridge the gap between functional and emotional value.

Since its inception, Rapsodo has been an engineering heavy, product-focused company. Given the fast traction they were able to gain as the first ball flight monitor in SportsTech, they knew they had something special. But as competitors began to catch up in technology, they recognized if they wanted to continue to grow and expand into more categories and regions, they needed to go beyond product features, connect with consumers on a deeper emotional level, and begin to build an authentic community. That's where we came in.

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We did

We did...

A Bold New Brand Experience Underpinned by
A Strategy Engineered for Growth.

Partnering with the leadership team at Rapsodo, we helped them get to the truly core of their story and completely reposition the brand for growth. What resulted was a new brand strategy anchored around the concept of “Play without limits” – complete with a bold, refreshed identity and digital strategy across all of their business units to match. Over the course of 24 months, our work spanned everything from a full global rebrand, to redesigning their digital ecosystem, launching 2 new product innovations and launching a partnership with Shohei Ohtani as a living example of everything the brand stood for to inspire players of all levels.

RESULTS

+223%

Net Audience Growth Across all Platforms

+465%

Revenue Growth

VIEW THE HIGHLIGHTS

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A performance-driven culture that paved the way for a new brand essence.

We're firm believers that in many ways, your story is your strategy. When we first embarked on this journey of brand transformation with the team, we didn't have to look much further than the founding story and operating principles of their business; A classic underdog story in a crowding category of sports technology that was powered by one thing – doing whatever it takes to succeed. That very ethos became the foundation for what would effectively become a deeply layered positioning and promise for the brand – "Play without Limits," a line that would carry as much functional weight of the existing product portfolio's value proposition as it would the aspirational message they wanted their community to embrace within the sports they loved most.

Refactoring the brand's visual identity and expression.

Although distance measurement has always been at the core of the brand identity, it lacked visual dynamism, color, and a grit that would help consumers connect with the brand emotionally. We reworked the brand's core fundamentals to better match the new positioning, while also creating a stronger brand design system that would create a cohesive, yet unique visual identity across each of the respective business units (sports) the brand operated in.

Bringing Play without Limits to Life.

With a new foundation in place, we worked closely with the team to bring Play without Limits to life across every branded touchpoint – from the industry events to the DTC experience with ultimate goal of being able to captivate, inspire, and engage various micro-communities within the brand's ecosystem; whether they were players, parents, or coaches and organizations themselves. In addition to evergreen touchpoints, we also looked to use the new positioning to serve as a creative springboard for launching their latest Pro 2.0 product.

Doubling down on our message through a powerful partnership with Shohei Ohtani.

Nothing says Play without Limits more than partnering with some of the most inspiring players in the world who are living, breathing examples of it. Working closely with the team, we launched a fully-integrated partnership and campaign spearheaded by global baseball phenomenon and two-way player, Shohei Ohtani. Through this high-powered partnership, unpack his unique journey using Rapsodo throughout his career – aiming to inspire and activate the community of emerging players in a much bigger way.